The France lingerie market was valued at approximately €2.01 billion in 2025, down from €2.08 billion in 2024, according to Kantar data. France remains globally influential in lingerie because its industry combines heritage design, premium materials, and technical know-how with changing expectations around comfort and personalized fit. Established brands such as Chantelle, Aubade, and Simone Pérèle anchor the sector. Luxury makers including Lola Luna Lingerie, handcrafted near Avignon since 1975, illustrate the enduring appeal of French savoir-faire. The market's value decline reflects lower volumes rather than collapsing prices; premiumization continued as consumers bought fewer pieces at a higher unit cost....