Crafted in our atelier near Avignon
Between what hides and what cheapens, we made our own ground.
Where we stand in French lingerie
In the 1970s, French lingerie split into two camps. On one side, the major houses: technically impeccable, but too cautious to take any real risks. Classic cuts, reassuring femininity, a body more hidden than revealed. On the other side, the cheap end of the market, sometimes bolder but sewn halfway across the world in fabrics that fell apart after a few wears. High-end sexy lingerie simply didn't exist. The category was empty. In 1975, Martine and Jean-Michel Daumas decided to build it themselves. They opened their atelier in the south of France, sourced the finest laces Europe had to offer, and made a call no one else was willing to make: lingerie that dares in its shape but refuses to compromise on its fabric. Fifty-one years on, that choice still defines the house.
Delivered in our signature case
Calais lace, embroidered tulle, silk
Crafted in our atelier near Avignon
Delivered in our signature case
Calais lace, embroidered tulle, silk
Where we stand in French lingerie
What you feel, the moment you touch it
Three things set a Lola Luna piece apart from an industrial one. You won't see them in a photograph. You feel them the moment the fabric touches your skin.
That is the day it all began.
French lace, and particularly lace from Calais and Caudry, is recognised as the finest in the world. The pattern is sharper, the drape softer, the fabric holds its shape for years. Even a well-imitated industrial lace loses its texture after a handful of washes. A well-chosen French lace keeps its character for a decade. That's the difference between a piece you replace every season and a piece you keep.
On an industrial line, a piece of lingerie is produced in minutes. In our atelier, it spends hours in several different hands: cutting, assembly, finishing, inspection. At every stage, the seamstress adjusts, corrects, goes back when something isn't right. The result is less uniform, closer to the body that will wear it, and lasts far longer. It's also the reason we don't produce at scale.
An atelier sewing by hand can't turn out ten thousand pieces a month, and we've never tried to. Our collections are made in small runs. Once a run is gone, the piece generally doesn't come back. It's a constraint we chose deliberately: it keeps each piece genuinely rare, and it means the women who wear them don't bump into them everywhere they go.
Three bets no one else was willing to take
Not just products. Bets. Three moments when the house put something on the market that didn't exist anywhere else. All of them sewn in the same atelier, with the same laces.
Bet 1
The mini-string
The cutter was working on lace bodies. There were beautiful scraps left over. He turned to Jean-Michel: "It feels wrong to throw these away." Jean-Michel's answer was immediate: "Let's make very small thongs out of them. We'll put them in a basket at the boutique and see what happens." Every single one sold within days. The high-end mini-thong had just been born, in a category nobody else was offering.
Bet 2
The NENA swimsuit
A Paris Match cover. A woman had rolled her one-piece swimsuit down onto her hips for the shot. Jean-Michel saw the image and the idea came instantly: design a two-piece built to roll that way, in a fabric that follows the hip without gripping it. The NENA became the house's first real breakthrough, at the Paris Lingerie Trade Show.
Bet 3
The open thong, done properly
The boldest piece on the market, but made in the same French laces as the rest of the collections, with the same finish. Where anyone else would have turned it into a cheap gimmick in a poor fabric, we turned it into a Lola Luna piece. Shock wears off in a few months. Fabric holds for ten years. The open thong has become one of the house's signature pieces.
Bet 1
The mini-string
The cutter was working on lace bodies. There were beautiful scraps left over. He turned to Jean-Michel: "It feels wrong to throw these away." Jean-Michel's answer was immediate: "Let's make very small thongs out of them. We'll put them in a basket at the boutique and see what happens." Every single one sold within days. The high-end mini-thong had just been born, in a category nobody else was offering.
Bet 2
The NENA swimsuit
A Paris Match cover. A woman had rolled her one-piece swimsuit down onto her hips for the shot. Jean-Michel saw the image and the idea came instantly: design a two-piece built to roll that way, in a fabric that follows the hip without gripping it. The NENA became the house's first real breakthrough, at the Paris Lingerie Trade Show.
Bet 3
The open thong, done properly
The boldest piece on the market, but made in the same French laces as the rest of the collections, with the same finish. Where anyone else would have turned it into a cheap gimmick in a poor fabric, we turned it into a Lola Luna piece. Shock wears off in a few months. Fabric holds for ten years. The open thong has become one of the house's signature pieces.
51 years later
Same atelier. Same team. Same standards.
Fifty-one years after the first piece was cut by hand on a kitchen table in Les Angles, the house hasn't moved. The atelier is the same. Most of the women who sew there have been with us for more than ten years. The lace still comes from France, the pieces are still hand-sewn, and the collections still come out in small runs. In 2025, Martine and Jean-Michel handed the house over to Christophe Michelant. They weren't looking for a designer, the creative work already lives in the atelier. They were looking for someone who could carry the whole thing forward, look after it, and protect it. Christophe is a businessman, trained in economics, with twenty years of experience in European distribution behind him. He wanted to take over a house that was already alive, one where every stage happens in the same place, from the raw fabric to the woman who wears it. Lola Luna was exactly that. Here's how he put it himself: "I'm not trying to become the big brand that competes with the giants of the sector. I want us to last, to keep giving our clients real pleasure, and to make sure our team keeps showing up with the same energy and the same smile." It's a rare sentence to hear from someone taking over a company. It says a lot about where the house is going.
Let customers speak for us
THANKS SO MUCHE LOVLEY LONA LUNA
DEAR LONA LUNA,
so hot and sexy stuff.
What pleasure, to buy on your great site.
Some peopel did ask us, about, whete to buy that great stuff!
If you like to share your LONA LUNA experience with us contagt us please asap: markus.wi50 "-A- -T- -g,- -m- -a- -i--l-
THANKS SO MUCH LONA LUNA 😍🤩😘
Markus
LolaLuna Lingerie
PEOPEL ASK US ABOUT LONA LUNA
Dear LONA LUNA,
So hot, that peopel turn arounnd and watch, because So sexy. Some peopel did ask us, about, whete to buy that great stuff!
If you like to share your LONA LUNA experience with us contagt us please asap: markus.wi50 "-A- -T- -g,- -m- -a- -i--l-
THANKS SO MUCH LONA LUNA 😍🤩😘
Markus
Aventuri · Classic Knot Bikini · Multi-Color Paisley
THANKS LONA LUNAt
If you like to share your LONA LUNA Experiment with us contagt us please: markus.wi50 "-A- -T- -g,- -m- -a- -i--l-
THANKS SO MUCH LONA LUNA 😍🤩😘
Markus
Rainbow · Brazilian Bikini · Turquoize Breeze
LOVE OPEN STRINGS
SO SEXY. WE"VE BOUGHT LOTS AND LOTS SEXY OPEN LOLA LUNA STRINGS. ALWAYS A PLEASURE TO SEE NEW STUFF. ANYONE WANTS TO TALK WITH US ABOUT SEXY LOLA LUNA, CONTACT US PLS: [****] WE'D BE HAPPY TO RXCANCHE EXPIRIENCE! THANKS LOLA LUNA
Markus
Arielle Open string
THANK YOU LOLA LUNA
SO SEXY. WE"VE BOUGHT LOTS AND LOTS SEXY LOLA LUNA. ALWAYS A PLEASURE TO SEE NEW STUFF. ANYONE WANTS TO TALK WITH US ABOUT SEXY LOLA LUNA, CONTACT US PLS: [****] WE'D BE HAPPY TO RXCANCHE EXPIRIENCE! THANKS LOLA LUNA
Markus
Valentina Lingerie Set - Red Open String & Bra
Très belle ensemble sexy
Très belle ensemble sexy, matière douce et confortable, du plus bel effet !!!
Anonymous
Panther set bra + thong
My wife loves it and she looks amazing in
My wife loves it and she looks amazing in it
Ricky M.
Open thong Bianca - Embroidered Tulle
Je remercie vraiment beaucoup pour ce magnifique
Je remercie vraiment beaucoup pour ce magnifique string quand j’ai ouvert le colis je l'ai trouvé tellement joli la couleur, la dentelle je remercie beaucoup Lola Luna pour leur magnifique travail continue comme ça à rendre les femmes qu’on aime aussi jolie grâce à vaux sous vêtements à bientôt
Blondel S.
Vaiana Closed Thong
As always from LolaLuna a perfectly made garment
As always from LolaLuna a perfectly made garment, well designed and made from excellent materials, very well packed and presented, quite perfect!
Jacqueline B.
Irina closed
Rather than being vulgar
Rather than being vulgar, I think it's a wonderfully beautiful item that accentuates femininity.
Anonymous
Salomé Open Thong
Lovely and super sexy
My wife loves her new bikini and it looks super sexy.
Anonymous
Samoa · Sexy Bikini · Pink, Orange & Green
